15 Best Winter Activities in Japan: Nagano, Gifu, Hokkaido, Yamagata, Toyama

Winter in Japan transforms into a magical wonderland—sparkling snow-covered mountains, glistening ice sculptures, steaming hot springs, and festive streets filled with lights and music create an enchanting season filled with warmth, charm, and the joy of the holidays!

This guide invites you to explore the surreal beauty of Japan’s winter, showcasing the best activities in some of our favorite destinations: Nagano, Gifu, Hokkaido, Yamagata, and Toyama, beyond the top destinations of Tokyo, Osaka, and Kyoto.

Stay warm, toasty, and enjoy this lovely season! We’re excited for you to experience it.

Nagano Prefecture

Nestled in the heart of the Japanese Alps, Nagano Prefecture is known for its alpine scenery, historic temples, and winter sports legacy. The region, host to the 1998 Winter Olympics, boasts world-class ski resorts, therapeutic hot springs or onsen, and rich cultural experiences.

Recommended Activities

1. Ski and Snowboard in Japan’s Top Ski Resorts

With 10 resorts, diverse slopes, and powder snow, Hakuba Valley is a dream destination for skiers of all levels. Its lively scene and international appeal make it a favorite among global travelers.

Shiga Kogen, Japan’s largest interconnected ski resort offers tranquil trails, consistent snow, and stunning alpine views. Ski-in/ski-out accommodations and proximity to Jigokudani Monkey Park add to its charm. Tip: If you’re looking to escape the crowds, Shiga Kogen might be a better choice than Hakuba Valley.

2. See Snow Monkeys at Jigokudani Monkey Park

Jigokudani Monkey Park is famous for its wild Japanese macaques, or snow monkeys, relaxing in steaming hot springs. Set against a snowy mountain backdrop, this cute and heartwarming sight is a must-see! The park is accessible via a scenic 1.6-kilometer snow-covered trail. Don’t worry, the path is level and easy to navigate, making it enjoyable for all visitors.

It’s also important to remember not to feed, touch, or threaten them, and avoid staring into their eyes, as it may seem aggressive. Keep a safe distance and, needless to say, and I know it’s really tempting, but maybe try your best not to join them in the onsen!

3. Relax at Nozawa Onsen

Nozawa Onsen is a charming village famed for its traditional hot springs and old-world Japanese atmosphere. With over 13 free public hot spring baths scattered throughout the village, it’s a perfect destination to unwind and experience Japan's rich bathing culture. The mineral-rich waters are said to have healing properties.

If you’re visiting mid-January, you can witness the Nozawa Onsen Fire Festival (Dosojin Matsuri). This dramatic event, held annually on January 15, is one of Japan’s most spectacular fire rituals, featuring towering wooden structures set ablaze as villagers perform traditional ceremonies to drive away bad luck and ensure a prosperous year ahead.

Gifu Prefecture

Located in the heart of central Japan, Gifu Prefecture is best known for the well-preserved Edo-era village of Shirakawa-go and the unique tradition of cormorant fishing on the Nagara River. 

It’s also home to Japan’s highest bungee bridge, the Gifu Bungee, with a jaw-dropping 215-meter drop! But don’t worry, we’re not jumping this winter! Of course, unless you’re an adrenaline junkie. Then, by all means, go ahead and take the plunge. The rest of us will stick to Gifu’s cozier winter charms.

Recommended Activities

4. Ascend on the Shinhotaka Ropeway

Japan’s only double-decker cable car, the Shinhotaka Ropeway, offers an unforgettable journey into the Hotaka Mountain Range. At 2,156 meters, the observation deck provides stunning panoramic views of the Northern Alps. This popular attraction also features recreational activities, dining, and shopping opportunities, making it a must-visit destination for mountain enthusiasts!

 5. Wander Through Shirakawa-Go

Shirakawa-go, a UNESCO World Heritage Site in Japan's Gifu Prefecture, is renowned for its gassho-zukuri farmhouses with steep, thatched roofs designed to endure heavy snow. While enchanting year-round, the village becomes magical during the annual light-up event, scheduled for January 13, 19, 26, and February 2, 2025. Visitors can witness the illuminated farmhouses glowing warmly against the snowy landscape.

6. Unwind at Gero Onsen

Gero Onsen, one of Japan’s top three hot springs, is famed for its silky alkaline waters, known as "Beauty Hot Spring," which promote smooth skin and relaxation. This charming onsen town features open-air baths, foot baths, and traditional ryokan. Ideal for leisurely strolls, it offers a serene escape steeped in over 1,000 years of history.

Hokkaido

Hokkaido, Japan’s northernmost island, is probably Japan’s ultimate winter destination. Known for its world-class ski resorts like Niseko, it’s a haven for snow enthusiasts. Sapporo, the lively capital, offers its famous beer, ramen, and the iconic Snow Festival. Folks also always mention Hakodate’s historic charm and stunning night views for a complete Hokkaido experience!

To explore Hokkaido’s unique culinary scene and discover a world of fresh seafood, mouthwatering dairy products, and delectable regional specialties, check out our Hokkaido food guide.

Recommended Activities

7. Experience the Enchanting Sapporo Snow Festival

Held every February, Sapporo Snow Festival features intricate snow and ice sculptures across three main sites: Odori Park, Tsudome, and Susukino. This year’s 75th festival runs from February 4 to February 11, 2025. Highlights include massive snow sculptures at Odori Park, ice slides and activities at Tsudome, and vibrant ice displays at Susukino. 

8. Participate in the Otaru Snow Light Path Festival

The Otaru Snow Light Path Festival, held from February 8 to February 15, 2025, transforms the historic port city of Otaru into a dreamlike winter wonderland. The main venues, the Otaru Canal and the former Japan National Railways Temiya Line, are adorned with glowing snow candles that preserve the city’s rich history. The canal features floating ball candles using fishing gear, making it a picturesque photo spot.

9. Have Fun Smelt Ice Fishing

A traditional winter activity in Hokkaido, smelt ice fishing takes place on frozen lakes. Participants drill holes into the thick ice, carefully searching for the ideal depth where smelt swim. Inside heated tents, the experience often turns into a friendly competition as everyone races to catch fish. Freshly caught smelt can, yes, be fried into crispy tempura on-site. Enjoy your catch!

Yamagata Prefecture

Yamagata, in southern Tohoku, is known for its natural beauty and cultural landmarks. Highlights include Zao Onsen, famous for snow-covered fir trees and hot springs, Ginzan Onsen, a picturesque resort, and Yamadera, a historic mountain temple. Yamagata also produces 70% of Japan’s cherries.

Recommended Activities

10. Marvel at the Sight of Zao Snow Monsters 

Zao Onsen Ski Resort is renowned for its "snow monsters," or juhyo—trees transformed by heavy snowfall and freezing winds into otherworldly ice sculptures. This stunning natural phenomenon occurs from late December to early March, with peak viewing in February. In the evenings during peak snow monster season, the ski resort illuminates the snow monsters with vibrant, psychedelic-colored lights, creating a surreal and unforgettable spectacle.

11. Try Hot Spring Hopping at Zao Onsen

The hot spring town of Zao Onsen lies at an altitude of 880 meters on the slopes of volcanic Mount Zao. Known for its sulfuric waters, among the most acidic in Japan with a pH value close to 1, Zao Onsen offers a unique hot spring experience. 

Visitors can explore a variety of public bathhouses, ranging from traditional, old-fashioned community baths to modern facilities with multiple pools. In winter, Zao Onsen also serves as a premier ski resort, allowing skiers to unwind in hot spring baths after a day on the slopes.

Tip: you can purchase a Yumeguri Kokeshi pass, a charming wooden doll that grants discounted access to three bathhouses of your choice. 

12. Uesugi Snow Lantern Festival

The Uesugi Snow Lantern Festival is a cherished winter event held annually on the second Saturday and Sunday of February in Yonezawa City. The festival illuminates Matsugasaki Park, home to Uesugi Shrine, with over 300 snow lanterns and approximately 1,000 smaller snow lamps, creating an enchanting atmosphere. This event serves as a heartfelt tribute to the area's rich history and traditions.

Toyama Prefecture

Toyama, located along Japan’s Sea of Japan coast in the Chubu region, is renowned for its natural beauty and cultural heritage. It features the UNESCO World Heritage Gokayama, the serene Shogawa Gorge, and the picturesque Amaharashi Coast. Visitors can enjoy winter activities, hot springs, and stunning views of the Tateyama Mountain Range. 

Recommended Activities

13. Stay Overnight at Gokayama Gassho no Sato

Nestled in Toyama’s steep mountains, Gokayama Gassho no Sato is an unspoiled small World Heritage village that serves as a gateway to Gokayama’s rich history and culture. Known for its preserved gassho-zukuri houses, the site features 13 relocated traditional homes, offering visitors a glimpse into the area's traditional lifestyle.

Once an unexplored wilderness, Gokayama has retained its ancient charm, making it a perfect spot for immersing yourself in old-fashioned Japanese life. Guests can explore the architecture, learn about the region’s history, or even stay in a gassho-zukuri house for an authentic experience.

14. Marvel at Amaharashi Coast 

Amaharashi Coast is part of the prestigious "Most Beautiful Bays of the World" club, standing alongside Mont Saint Michel Bay in France and San Francisco Bay in the USA. Its breathtaking view of the snow-covered Tateyama Mountain Range rising above Toyama Bay is truly magnificent. However, its remote location might make it harder to access.

If reaching Amaharashi Coast isn’t feasible, Toyama Castle is an equally worthy destination. Snowfall gives the castle a solemn charm, while nighttime illuminations create a magical scene. The observatory offers panoramic views of the castle and its serene surroundings.

15. Enjoy a Boat Cruise through Shogawa Gorge

Shogawa River Cruise offers a serene winter cruise through snow-covered landscapes. Once a timber transport route during the Edo Period, it now features two scenic courses: the one-hour Omaki Spa Course to a secluded hot spring, and the 25-minute Nagasaki Bridge Course through Shogawa Gorge. Departing from Komaki Dam, Japan's first high river dam, the heated boat provides warmth, folk songs, and picturesque views.

Ah, It’s the Most Wonderful Time of the Year!

Winter in Japan is nothing short of magical. From snow-dusted mountains and inviting hot springs to lively festivals, every prefecture has something special to offer. And, of course, no trip is complete without indulging in the local food! Each region boasts unique flavors you won’t want to miss.

While you’re dreaming of your next winter adventure in Japan, why not bring a taste of Japan into your home? The J Taste Premium Snack Box features handpicked treats from across Japan, offering a delicious journey through its rich culinary traditions with every bite. And if you're looking for holiday gift ideas, check out our top picks for this year! 

So, which destination is calling your name? Share your travel dreams in the comments! We’d love to hear them!

Happy holidays!