Japan started developing modern hair styling products in the early 1900s, as they opened to the west and were influenced by western culture and hairstyles. Importing from abroad was still difficult in those days, so they needed to produce their own domestic products.
The pomades they developed at the time were so popular in Japan that the manufacturers couldn’t get enough castor oil to keep up with demand. This was the beginning of a long history of high-quality, popular and sought-after Japanese styling products.
Today, Japanese pomades, waxes and hair gels are used worldwide, cherished for their quality and hold. With the recent resurgence of traditional hairstyles in the west, the Japanese pomades developed in the early 1900s have had a spike in popularity all around the world.