"Isuke" isn't just the English rendition of the brand's name; it encapsulates the following principles:
i: International - Striving for global utility, transcending Japan's borders.
s: Simple - Boasting simple designs that seamlessly blend with your everyday living space, conveying the beauty of lacquerware.
u: Unique - Offering something distinctive and exclusive to Isuke.
k: Kind - Crafting products with thoughtfulness for those who use them.
e: Enjoyable - Enhancing the joy and excitement in your life through their use.