About us
Japanese Taste is your premier online destination for exceptional Japanese products.
We meticulously curate items that not only embody the rich history and deep-rooted traditions of Japanese culture but also reflect its enduring craftsmanship.
Our easy-to-use online platform brings the best of Japan directly to you. We've carefully selected a range of in-demand food, beauty, health, and home items, making it simple to order unique premium products and experience your favorite flavors, designs, and wellness essentials, no matter where you are in the world.
Our company's foundation is based on three Japanese concepts:
Wa → Harmony
Reigi Tadashii → Respect
Kiwameru → Strive for Excellence
Mission
Our mission at Japanese Taste is to bring the best of Japan to your home. We're dedicated to delivering an exceptional shopping experience by offering a vast selection of premium products that our team constantly curates, all at competitive prices.
Our values
We strive to offer the most outstanding products in the market and provide unsurpassed service that delivers premium value to our customers in every interaction they have with our brand. We find inspiration in the concept of Kaizen, the Japanese term to describe the constant strive for perfection.
We think self-care is a powerful way to be your best self, and everyone practices it uniquely. We want to simplify access to beauty rituals, enjoyable treats, and essential items for well-being. Our commitment is to provide personalized, dedicated support to ensure your needs are met, just as we value for ourselves.
We take pride in our reliability, efficiency and “insider knowledge” of the market and the items we are selling. We are committed to always giving our best and we are constantly looking for ways to bring more value and reach "the next level", both in our service and also in our relationship with our partners, our community and our planet.
We are genuine in the way we present ourselves and always honest when it comes to giving advice and suggestions. We put our customers’ interests ahead of our own and know how important it is to earn their trust and long-term loyalty through transparency and sincerity in every interaction.
We treat all our stakeholders - employees, customers and trade partners - with respect and fairness. We highly value the brands we work with and seek to enhance and expand the reach of Japanese excellence to make even the smallest, least known companies accessible to a global audience.
We place great value on providing valuable information on Japanese culture, and ensuring that the reason why Japanese Taste came into being - helping everybody in the world get more acquainted with the Japanese way of life - remains one of our ground pillars.
Our story
Japanese Taste was founded on a bedrock of appreciation and respect. We are passionate about discovering and sharing high-quality products, alongside enriching knowledge about diverse cultures.
Upon arriving to Japan for his studies, founder David launched a personal Instagram account to share the best of Japanese gastronomy and culture. The foundation of Japanese Taste is born.
Japanese Taste is formally established turning a community of 10,000 followers into a business and shipping its first international orders.
The flagship website, japanesetaste.com, is launched. The social community doubles to 20,000 followers and product range expands beyond food and cosmetics to include household and kitchenware.
To manage rapid growth, operations move to a new office and warehouse in Amagasaki City, a strategic logistics hub in the Kansai region of Japan.
Expandy Co., Ltd. is established as the parent company. The brand portfolio grows with the launch of Daitool, a dedicated site for professional Japanese tools.
The exclusive in-house brand, J Taste, is launched. To support global expansion, warehouse space is doubled and internal teams are scaled.
Main operations move to a larger fulfillment center and office. The year marks the official launch of a dedicated B2B platform and Daitool undergoes a full redesign to improve usability and performance.
Japanese Taste opens its first physical retail store in Kyoto. Creative production is brought in-house, strengthening our marketing team. The brand solidifies its position as a global ambassador for Japanese quality.
Our purpose
At Japanese Taste, we've designed our platform with you in mind. Our products are organized into user-friendly categories, making your shopping experience both easy and enjoyable. Plus, our website constantly updates with the latest news, offers, promotions, and new releases, ensuring you're always in the know. For even more updates, consider subscribing to our mailing list to be the first to hear about our best deals and newest stock.
"Bringing the best of Japan to your home"
We strive to make exceptional products accessible to everyone, no matter where they are in the world. By encouraging the pursuit of pleasure and wellness through carefully selected items, we aim to enrich daily life and share values of thoughtfulness, care, and respect. We also seek to foster a greater appreciation for diverse cultures and build a community around a shared admiration for quality and mindful living.
"Committed to Excellence"
At Japanese Taste, your satisfaction is our priority. We offer our expertise, professionalism, and prompt support to help you find precisely what you're looking for. This means you can easily purchase top-quality, unique products from the best Japanese brands, always at competitive prices. From reliable sourcing and warehousing to international delivery, customs, and attentive customer service, we manage the entire process, giving you complete peace of mind.
“Product selection, knowledge-sharing, premium customer experience”
We meticulously source only the highest quality, most sustainable items, ranging from food and cosmetics to homeware and supplements. Our products are easily available and accessible to everyone, anywhere, at any time. What's more, we empower our customers to request specific products, simplifying the process to ensure you find the perfect solution for your needs. We also create relevant content to deepen your understanding of diverse cultures.
Team
From our hands to your door, every order matters. Our Fulfillment & Operations team handles each order with care and precision. They sort carefully, pack neatly, and ship promptly, ensuring accuracy, timeliness, and safe delivery to every customer.
Our customers are at the heart of everything we do. The Customer Experience team makes satisfaction their top priority, handling orders, deliveries, questions, and returns to ensure a smooth, reliable, and worry-free shopping experience.
Sourcing the best, with care and very high standards. Our Procurement team is passionate about finding diverse products and building strong partnerships with local producers. They also manage pricing and planning to ensure fair, honest value for every product we offer.
Communicating our brand with clarity, honesty, and creativity. Our Digital Marketing team connects you with Japanese Taste through informative, engaging content across our blogs, social media, email and more. They showcase our offering in an honest, clear, and entertaining way that resonates with customers worldwide.
Making online shopping effortless and enjoyable, our E-commerce team focuses on providing intuitive product discovery and seamless checkout, to offer a smooth, reliable, and frictionless experience from start to finish.
Bringing Japanese Taste’s curated products to a one-stop shop in Kyoto. They showcase products with care, provide helpful advice, and create a welcoming experience that allows visitors to discover, enjoy, and appreciate our unique offerings.
Location
Situated in Japan's bustling second-largest metropolitan area, our office and warehouse are strategically positioned between Osaka and Kobe, overlooking Osaka Bay. This prime location serves as a direct gateway to the Pacific Ocean, enabling us to maintain close ties with our suppliers and efficiently dispatch products to customers across the globe.
