2 min read by David Canigueral

Muji Chocolate Coated Strawberries

Muji Chocolate Coated Strawberries-Japanese Taste
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    The infamous Chocolate Coated Strawberries have been a very popular Japanese snack since it is launch by lifestyle shop chain MUJI. In this article, we will try to explain what is MUJI and what makes this product a hit!

    What is MUJI?

    MUJI is the brand name behind public company Ryohin Keikaku Co., Ltd.

    MUJI, originally founded in Japan in 1980, offers a wide variety of good quality products including household goods, apparel and food.

    Mujirushi Ryohin, MUJI in Japanese, translates as “no-brand quality goods.”

    To date, MUJI operates over 870 stores and is rapidly expanding through the world.

    White Chocolate Coated Strawberries

    As commented, one of the most popular and loved MUJI products is the White Chocolate Coated Strawberries. This snack consists of freeze-dried strawberries coated with a fine layer of delicious white chocolate.

    And it looks like this:

    Muji White Chocolate Covered Strawberries

    The combination of the citric acidity of the strawberries matches very well with the sweet taste of white chocolate.

    The texture is also a differentiating point. The layer of fine chocolate makes this tasty Japanese snack soft from outside, which in combination with the freeze-dried strawberries crunchiness makes each bite very special.

    Matcha Chocolate Coated Strawberries

    Given the success of the best-selling White Chocolate Strawberries, MUJI launched a new variation of the snack on September 2016.

    This time, powdered Uji Matcha, Japan's renowned variety of tea, is mixed into the white chocolate creating an eye-catching color and delicious snack.

    Muji Matcha Chocolate Covered Strawberries

    MUJI principles

    Each piece has an irregular size but same delicious taste. Why the irregular size?

    MUJI is based on three core principles, which remain unchanged to this day:

    1. Selection of materials
    2. Streamlining of processes
    3. Simplification of packages

    Irregularly sized whole fruits, make the manufacturing process more simple since the time and resources to select each piece are eliminated. This rationalization of the manufacturing process releases resources to focus on what matters to MUJI; quality and simplicity.

    They achieve this by reexamining products through three lenses: material selection, inspection process and packaging simplification.

    Where to buy?

    You can buy physically in any MUJI store in Japan as well as in our online store:

    Muji White Chocolate Covered Strawberries

    Muji Matcha Chocolate Covered Strawberries

    About the author

    David Canigueral
    David Canigueral
    David is based in Kobe and has been living in Japan for the past 8 years. He holds a Bachelor of Science in Business Administration and a Master of Business Administration (MBA). On top of his studies, he has participated in International exchange programs in Germany, Mexico, and Boston, US. When it comes to writing articles, he is particularly interested in Japan-made utensils and tools as well as Japanese food, especially healthy ingredients, and difficult-to-find gourmet products. He also enjoys sharing reviews related to cafes, restaurants, and places he has visited. He always tries to make sure to write objectively and accurately, but at the same time engagingly. In his free time, he likes to play sports but is more recently into running, hiking, and skiing. He also likes reading about economics & business in general, traveling, and spending time outdoors with his family & friends at parks and beaches.
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