Imju is a cosmetics and skincare brand created by the Japanese cosmetics company Pias in 1990.

Pias has over 70 years of experience in the cosmetics industry, and wanted to create Imju as a brand that pursues unique functionality with interesting concepts.

Imju aims to combine “mature” and “cute” to create cosmetics everybody can love, and they’ve become synonymous with double eyelid cosmetics and natural ingredients.

Their Hatomugi skin conditioning products, in particular, have become extremely popular in Japan.