Matsuyama is a soap and skincare manufacturer founded in 1908 in Fukui, Japan.

They initially developed soaps for other brands, such as Kao’s famous SOFINA soap brand, but in 1995 they launched their own brands to sell their products directly.

Their M-Mark series is a range of daily-use soaps, shampoos and conditioners for the whole family, with a focus on using only the ingredients they need, and nothing extra.

Their Hadauru range uses natural ingredients derived from soybeans to moisturize and repair your skin’s natural barrier.