SENKA was developed by cosmetics giant Shiseido to be a reasonably priced and highly functional skincare brand.

Their flagship product, SENKA Perfect Whip is a series of facial cleansers that use gentle micro foam to wash deep into your pores, removing makeup and leaving behind fresh and bright skin. SENKA Perfect Whip has been #1 in Japanese cream face wash sales every year since its development in 2003.

Their large range of products include Perfect White Clay exfoliating cleanser, and various medicated and collagen-enriched products.