LUX, a Japanese haircare brand, entered the market in 1972, leading the world in introducing hair care products. Renowned for their devotion to hair, Japanese women's careful selection of shampoos and conditioners is unparalleled. Japan's four seasons can significantly affect hair, necessitating adaptable products.
Moreover, Japanese people frequently use treatments like perming, coloring, and heat styling, putting their hair at risk. LUX, with over 80,000 women's insights, caters to their specific hair needs, resulting in products like "Lux Super Rich Shine Moisture" and "Lux Super Rich Shine Damage Repair." Furthermore, LUX aims to create products to cater to the Japanese market as well as the international market.
If you're looking for Japanese shampoo that caters specifically to your haircare needs and is made with quality ingredients, then LUX may be the haircare brand for you! LUX thrives by addressing women's diverse needs in the hair care market, focusing on quality and affordability.