Nestlé
Nestlé Japan is the Japanese division of the world-renowned Nestlé group, known for creating some of the country’s most iconic food and beverage products. Since establishing its presence in 1913, the company has become a household name across Japan.
The brand is especially famous for Japan-exclusive KitKat flavors, with more than 300 variations ranging from matcha to yuzu citrus and even regional specialties available only in certain prefectures. These unique flavors make Japanese KitKats a beloved souvenir for travelers and a fun way to experience local culture.
Nestlé Japan is also a major force in the coffee market. Its Nescafé and Dolce Gusto series offer everything from matcha latte capsules to premium blends tailored to Japanese preferences. Seasonal and limited editions, including collaborative Starbucks matcha drinks, further highlight Nestlé’s commitment to innovation.