Suqqu is a Japanese cosmetics brand that has had enormous success in a relatively short time. They launched in 2003, with a range of popular high-end skincare products for sale at their flagship store in Isetan department store in Shinjuku.

Three years later, they opened their first international store, and now they have over 70 stores worldwide.

They initially used their eyelash curler only in-store, and it was not for sale, but customers were so pleased with the results of the curler that they released it for sale not long after launching, and it’s now become one of their most popular products.